The Hidden Brain by Shankar Vedantam Audiobook

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives by Shankar Vedantam (Author), Steve West (Narrator)

The “hidden brain” is Ravi Shankar Vedantam’s shorthand for a number of brain functions, emotional responses, and psychological feature processes that happen outside of our acutely aware awareness, however that have a decisive result on however we tend to behave.

The hidden brain has its finger on the dimensions {when we tend to|once we|after we} build all of our most complicated and vital selections – it decides UN agency we fall smitten with, whether or not we must always convict somebody of murder, or that thanks to run once somebody yells “fire!” It explains why ar able to} become riveted by the story of one puppy adrift on associate degree ocean however are quickly bored by a story of kill. The Hidden Brain Audiobook Free Download.  The hidden brain may be deliberately manipulated to vote against someone’s interest, or perhaps to become a self-destructive terrorist. however the foremost troubling issue is that it will do all of this while not our knowing.

Shankar Vedantam, old author of the Washington Post’s fashionable Department of Human Behavior column, takes United States on a tour of this development and explores its consequences. mistreatment original reportage that mixes the newest research project with fascinating narratives that take listeners from the yank campaign path to terrorist pedagogy camps, from the globe Trade Center on 9/11 to, yes, a puppy adrift within the Pacific Ocean, Vedantam illuminates the dark recesses of our minds whereas creating a creative argument concerning however we will atone for our mental visual defect – and what happens once we do not.

Shankar Vedantam’s “The Hidden Brain” is yet one more one amongst those “Let’s do a book like Malcolm Gladwell.” and fortuitously, like Sheena Iyengar’s “The Art of selecting,” it’s another sensible one. Vedantam’s subject is that the a part of the brain that functions unbeknown to its owner.

I thought this was known as “The Subconscious,” however that is not an equivalent factor, to that degree as we tend to all have our personal subconscious. The Hidden Brain is that the unconscious approach we tend to all assume (or almost about all of us), and it is a chilling reminder that what we expect is free selection really is not.

Vedantam attracts on recent psychological analysis to point out some heavy facts. He spends a full chapter on investigation racial bias among those who ne’er showed it. He involves the conclusion that not solely square measure these folks biased in spite of their belief that they are not, however we tend to square measure all biased, and this comes from infancy. folks act unbiased against their unconscious beliefs, even in one case, a minority person whose job was to show people to be unbiased.

The approach the hidden brain will this can be thus refined that we’re fooled into thinking that it’s traditional, aware thinking. however else would the teacher of racial harmony realize herself associating dangerous things with minority names? The reasoning is that we’ll all do that. If you deny this, attempt the tests at “Project Implicit” at the university computing device.

Another chapter is dedicated to gender bias. it’s unhappy to listen to the stories of 2 professors at university bring up their vocation since a alteration. the lady United Nations agency modified to a person says, “I am taken additional seriously.” He was known as a much better employee than his “sister” (the same person). the person United Nations agency modified to a lady is currently within the bottom simple fraction of salaries and male colleagues shout at him at conferences once they do not trust his purpose of read. The Hidden Brain Audiobook Free Online.

Vedantam features a chapter on why some folks saved themselves on 9/11, whereas others stayed at their desks and died. He conjointly features a chapter on a terrorist United Nations agency did not, in fact, manage to kill himself. To some extent he answers the question of “Why square measure suicide bombers sometimes educated and haven’t any unsafe tendencies?”

And finally, Vedantam talks of however politicians exploit the hidden brain to induce associate unfair advantage at elections. you will be shocked regarding what he reveals, and the way to fight a barely-disguised racial slur with a rebuttal that neutral the accusation.

All in all, an honest book, literate, and a watch opener. positively price some time.

Economists wont to say that we tend to area unit typically rational actors, whereas scientific discipline wont to say that we tend to area unit primarily impelled by hidden subconscious mechanisms. in keeping with this and alternative books, the reality is regarding 50/50. within the Hidden Brain, sitar player Vedantam focuses his print media magnifier on the unconscious things running through our minds that usually facilitate influence – typically dictate – our behavior. He terms these hidden biases “the hidden brain” and argues that even those selections we tend to create that we tend to “feel” area unit created rationally and disinterestedly area unit usually not that approach the least bit. Did you recognize, for example, that studies have shown that starting investors area unit rather more probably to take a position in corporations whose names area unit without delay pronouncable (I’d conjecture this is often an equivalent for consumers of wine). What regarding the concept that several studies tell North American nation that we tend to area unit rather more liable to conformity – doing what others do – than we frequently need to admit? that is the hidden brain at work. The Hidden Brain by Shankar Vedantam Audio Book Online Free.

Unlike some books during this how-the-mind-plays-tricks-on-us genre, Vedantam doesn’t recoil from some terribly serious problems. one amongst the foremost sensitive spaces wherever the hidden brain looks alive and well is within the area of discrimination. victimization some attention-grabbing studies involving elementary schoolers, Vedantam argues that young youngsters (and adults) area unit liable to create positive judgments regarding folks that appear as if them and negative judgments regarding folks that do not (the studies’ author tested this in a very few ways in which, as well as showing youngsters photos of individuals with totally different skin colours, asking them to assign smart or unhealthy adjectives to the pictures). Vedantam argues, of course, that adults learn to beat this with their acutely aware thoughts, however makes a stimulating argument that undoing the unconscious urge to note and decide supported look is as not possible as attempting to forget a reality you already grasp.